Meet Saudi Arabia
    • We invite you to learn more about Saudi Arabia’s beautiful attractions at one of the many international and local exhibitions and conferences. Whether you are a businessman, visitor, student or tourist you can hear about the range of tourism and investment opportunities by visiting the Kingdom's pavilions at the following international, local and regional tourism and investment events.
​​​​Saudi Arabia plays a prominent role in several major international exhibitions including the annual Arab Travel Market in Dubai and the World Travel Market in London, highlighting the emergence of Saudi Arabia as a global tourism destination. 
Domestically, the annual Saudi Tourism and Investment Forum in Riyadh highlights the many exciting investment opportunities in Saudi tourism. The groundbreaking ‘Roads of Arabia: Archaeological Treasures of Saudi Arabia’ exhibition has for the past seven years been visiting some of the most famous museums, showcasing Saudi heritage and culture on a global stage.

 Travel & Tourism Investment Forum (STTIM)

Travel & Tourism Investment Forum
The SCTH organizes its annual Travel and Tourism Investment Market (STTIM) to create a qualitative leap forward in the tourism industry. It aims to highlight tourism products and destinations, to present potential opportunities for investors and to make connections with other investors and stakeholders working in the sector.

 Roads of Arabia: Archaeological Treasures of Saudi Arabia

Exhibition of the wonders of the Kingdom through the ages
Roads of Arabia,  perhaps the most significant travelling Saudi exhibition ever, has been showcasing the Kingdom’s rich cultural heritage internationally since 2012. The roadshow has visited several European capitals, USA and Asia, describing Saudi history through some 450 archeological treasures from the many civilizations that once lived in Arabia. 

 Arabian Travel Market (ATM)

Arabian Travel Market in Dubai

Each year the Kingdom – represented by the SCTH – takes part in the Arab Travel Market in Dubai, a globally important tourism industry event. The market aims to reach out to world tourism leaders and offer opportunities for Saudi companies to share best-practices with international experts, as well as introducing new products, services and tourist destinations in the Kingdom.

 World Travel Market (WTM)

World Travel Market

The SCTH also represents Saudi Arabia at the World Travel Market in London, an annual event that helps to highlight the Kingdom's position on the regional and international stage, to showcase the development, growth and opportunities for investment in the country’s tourism sector, and to enable local companies to develop their services and products.

  Colors of Saudi Arabia Forum

Saudi Colors Forum
A national photography program launched by the SCTH in 2012 to highlight the importance of photography as a contributor to the development of tourism. The exhibition attracts thousands of keen local photographers and encourages them to promote the country’s destinations. 

 Colors of Saudi roadshow

Colors of Saudi Touring Exhibition
Following the annual competition and exhibition in Riyadh, each year the SCTH takes a selection of the winning images on the road, visiting as many as 30 Saudi cities giving an opportunity for people all over the country to see the picture-perfect views of the Kingdom.​


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